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meet kelli (owner + lead artist)

an intentional artist + beauty strategist

LA born and raised, I like to say I’ve been an artist my entire life. I grew up singing, dancing, drawing/painting — almost anything that celebrated self-expression.

I just so happened to find my “voice” with a makeup brush back in 2014.

my work as a freelance print makeup artist has been seen in campaigns for brands like Nike, DC Shoe Company, Gymshark — and it’s been internationally published in Institute Magazine, Vogue Italia, Igonic Life, Beauty Launchpad, Lumiere Magazine and more.

but it wasn’t until I started working worked in the wedding industry that I noticed a gap. very few bridal artists used concepts from high-end fashion. many brides w a n t e d to express themselves in a modern, high-end way. and that’s where The Understated Bride comes in to bridge the gap.

I created the Understated Bride for the modern day woman, with layers + depth. the woman who’s definition of beauty is further than skin-deep, with a goal of highlighting real artistry through real women.

even more than my brides, my greatest passion of all is my baby girl. her by my side makes this journey of celebrating women well worth it.